Freelancing is wonderful because it thrives in a recession, or in a booming economy. It just thrives for different reasons.

In an expanding economy, it thrives for all the obvious reasons: companies are spending money - on advertising, marketing, consulting, etc. This means work for everyone - full-time and freelance professional.

3 Reasons Why the Freelance Industry Thrives in a Recession

In a recession, the freelance industry thrives for three reasons:

(i) Because companies are laying off. BUT, work still has to get done. As there are fewer full-timers around, the services are independent contractors (freelancers) are relied on.

(ii) This also saves companies on employee overhead (ie, office space, healthcare, etc.). And,

(iii) Disenchanted, laid off workers start businesses. Many take severance packages and pursue a long-held dream to start their own business. Or, they just may be so fed up with being laid off “yet again,” that they vow never to work for anyone else again (been there, done that).

And, as they can’t afford to hire full-timers, many of these entrepreneurs turn to freelancers. To make a go of any type of freelance endeavor, you have to market, market, market. To illustrate how and why this important, consider this:

A Conversation with an Internet Marketing Firm Executive

Recently, an an executive at an internet marketing firm in Ann Arbor, Michigan expressed the problem they’d had in located an experienced SEO writer. She said they do a lot of stuff in house, but had been looking for a freelance SEO* writer they could outsource projects to on a regular basis. She went on to explain the trouble they’d had inf finding skilled SEO writers were always happy to receive queries from those with this kind of experienced.

Two things to take away from this:

(i) Market regularly. Work will come in months later, which means your pipeline will always be full. This is why many freelancers live a feast and famine existence. They stop marketing when they get busy. When you do this, you have to ramp up again (eg, start marketing) and wait for the work to flow in (hence, a dry spell).

(ii) Learn the basics of SEO. It’s still a new, burgeoning field and you have a real chance to establish yourself before it gets too crowded.

Can you really make $2,000/week as an SEO writer?

It’s not as hard as you think. The work comes fast and furious. If you target the right industry with the right service, it’s extremely possible because it is such a new field and not many know how to do it yet.

So, if you’ve been wanting to take the plunge, do some planning and jump on in. The freelance waters are always warm and welcoming!

*FYI, SEO stands for search engine optimization.

May be reprinted with the following, in full: Learn how I started making $250+/Day writing SEO articles — in less than three weeks! Read case studies of those who are doing it here. You can work from home as a freelance writer in your PJs, getting assignments via the internet. I do it every day. All you need is a computer and an internet connection to get started.